ORIGINAL® is...a project created on giving back to the community in order to embrace "better days".
We are committed to create lifetime products, while standing for sustainability.
Original ® is more than just a brand; it’s a lifestyle choice that embraces uniqueness, quality, and sustainability. We believe in creating products that serve a purpose and tell a story and foster connections. Our mission is to bring together style, functionality, and social responsibility in everything we do and support
All in All, our Mission:
Embrace Uniqueness: We celebrate individuality and creativity, ensuring that each product we create reflects our commitment to originality.
Promote Quality: products are crafted in Portugal with the highest standards of quality to ensure they stand the test of time. Life-time warranty
Champion Sustainability: We are dedicated to sustainable practices, from sourcing materials to production processes, to reduce our environmental footprint.
Support Global Causes: A percentage of our sales goes to supporting various global causes.
Values we stand for:
Innovation: Always Forward Pushing boundaries with fresh, cutting-edge designs.
Responsibility: Planet First Committed to sustainability for a greener world.
Community: Stronger Together Building a tribe that inspires, supports, and grows.
Global Impact: Giving Back Supporting global initiatives with a portion of our sales.
Original For Awesome Days: Life’s too short for boring. Bringing joy and function to everyday adventures
Nowadays, Original® represents the bright side of life and is distributed in the major retail chains, surf/skate and action sports stores, urban and independent retailers in several continents from Portugal to Japan.
We stand for the Original people
#ALLINALL, ORIGINAL FOR AWESOME DAYS
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